There’s something powerful about coming full circle. After over five decades of innovation, growth, and transformation, we at Blackthorne Spas are excited to embrace our new logo—one that honors our heritage while propelling us confidently into the future.
Where It All Began
In 1975, when Blackthorne installed our first hot tub, our original logo was born from a simple yet profound vision. It captured the raw, natural essence of what we believed relaxation should be: unpretentious, authentic, and deeply connected to the earth. That first design reflected the spirit of the times—a return to nature, to craftsmanship, to things that mattered. It was honest, straightforward, and built on a promise of quality that our founder, Locksin Thompson was determined to keep.
The Journey Through Time
Over the years, as our company grew and the industry evolved, so did our visual identity. We modernized. We streamlined. We adapted to changing times and market demands. Each iteration of our logo told the story of where we were at that moment—responding to trends, embracing new technologies, reaching broader audiences.
But somewhere along the way, in our pursuit of progress, we realized we had moved away from something essential. The soul of that original 1975 design—the authenticity, the warmth, the grounded simplicity—had become diluted.
Getting Back to Basics 
Today’s wellness landscape is saturated with complexity. Apps, algorithms, endless options—it’s exhausting. People are craving what they’ve always craved: genuine moments of peace, authentic experiences, and a company with integrity they can rely on.
That realization brought us home.
Our new logo is a tribute to our beginnings. We’ve carefully woven elements from our 1975 design into a contemporary framework that feels both familiar and fresh. The essence is unmistakably Blackthorne—that connection to natural materials, to artisan craftsmanship, to the belief that true relaxation doesn’t need to be overcomplicated.
What This Means for You
This isn’t just a cosmetic change. Our return to our roots represents a renewed commitment to the principles that made Blackthorne special in the first place. We’re refocusing on what matters: superior products, personal service, and creating environments that become sanctuaries in your own backyard.
We’re stripping away the unnecessary and doubling down on the essential. Just as Locksin believed in 1975, we know that the best spa experience comes from quality you can feel, reliability you can trust, and a design that lets you simply… relax.
Looking Forward by Looking Back
As we step into this next chapter, we carry with us the wisdom of more than fifty years in the industry and the unbridled optimism of that first day in 1975. Our new logo is a bridge between these two moments—a visual representation of everything we’ve learned and everything we’ve always known.
We invite you to experience the Blackthorne difference, reimagined for today but rooted in timeless values. Because sometimes, the best way forward is to remember where you came from.
Happy New Year and welcome to the next era of Blackthorne Spas. Welcome home.
All my best,
Malina Breaux
Blackthorne President / CFO
