A Hot Tub That Pays for Itself
Over the last 20 years, companies like Airbnb and VRBO have become wildly popular, connecting travelers to more personal and private stays than traditional hotels. For hosts, these services have meant new streams of income for otherwise unused homes and rooms.
After lockdowns gutted the travel and hospitality industry in 2020, the industry has already bounced back, surpassing pre-pandemic levels and travel spending is expected to continue rising through at least 2026. In a highly competitive (and potentially profitable) market, hosts are doing everything they can to attract guests and earn 5-star reviews.
Travelers Want Wellness in 2024
For the travel industry, 2023 felt like an inverse reaction to 2020. Travelers sought maximalist experiences – traveling to exotic locations in far-flung regions. But in 2024, travelers are reconnecting with what matters most to them.
“…travelers will be…valuing deeper experiences that leave a positive impact, time spent with loved ones, and wellness moments that last well after check-out.” – CNTraveler, 2024 Trends
If you’re a superhost or just thinking about listing your space on these sites – how you set yourself apart for wellness-focused travelers should be top of mind.
The Lucrative Hot Tub Mark-Up
There are standard expectations for most Airbnb rentals: wifi, cookware, parking, etc, but added amenities like a clean, working hot tub could be your key to unlocking more income.
According to Vacasa’s 2022 Rental Search Report, amenities like pools and hot tubs are some of the most sought-after amenities and guests are willing to pay 15-20% more for a rental that has one vs one that doesn’t. Also on the list are dog-friendly spaces and pool tables.
The popularity of hot tubs could mean somewhere in the range of $35 – $50 extra per night – and over the course of a busy season, your hot tub could easily pay for itself! Plus, you have your own hot tub.
Offer Guests a Private Wellness Retreat
Given the popularity of wellness travel in 2024, an added edge with your listing could be framing your home as a private wellness retreat and offering not just a hot tub, but a sauna and or a cold plunge.
A rising number of wellness seekers are embracing cold plunges as a major part of their restorative wellness routine. It makes sense, many plunge fans have found wide-ranging benefits from reduced inflammation to dopamine elevation to sleeping. It’s not just a fad, either, while professional athletes have long known the benefits of cold plunges, Google Search Data shows a sharp rise in interest over the last 12 months.
Advice from the Service Team
While these trends and ideas seem wonderful – implementing any services can come with financial risk. What if your equipment breaks down? What if the water turns green? How much will I have to clean my hot tub?
The great thing is that maintenance can be a quick part of resetting your space after a guest’s visit. Checking and maintaining water balance and cleaning filters can take just 5 minutes between stays when done consistently and properly.
Wellness for Every Body
Whether it’s the practical benefit of a 20-minute soak or the allure of stargazing from warm waters, hot tubs have not only become a sought-after amenity but a lucrative asset for hosts looking to enhance their listings and boost their income in the competitive world of Airbnb.
Since 1975, Blackthorne Spas has been dedicated to serving the Central Coast, with a strong presence in Monterey County. The commitment also extends to Santa Clara County, San Luis Obispo County, San Benito County, and Merced County, ensuring exceptional spa services throughout the region over the years.
